Designing Effective Webinar Workflows With Eloqua Marketing Software

The world we know has changed massively in just a few months only. Companies whose primary sales channel used to be live events are nowadays switching their attention to the online medium, given its similar, if not improved results. Still, putting together a comprehensive action plan for a successful webinar configuration is not a very simple task. Yet, companies rely more and more on this channel.

Boost Conversion Rate Optimization Through Marketing Automation

This article aims to give you a complete and thorough overview of conversion rates, as well as how and why to optimize them. It's key to ensuring we all start on the same page. You'll see that best practices arise from knowledge and experience.

Email Automation: How to improve your email deliverability

During the pandemic, the number of emails sent grew massively, and now we have 4 billion email users worldwide daily. However, not all emails reach their intended recipients' inboxes. Some even end up in the spam folder. This can be frustrating, especially when your key messages get lost in the shuffle. Fortunately, there are ways to improve email deliverability by measuring it with the right tools and taking action on their suggestions.

5 Types Of Lead Nurture Campaigns In Oracle Eloqua

It’s an exciting time to be part of this world. Buyers are becoming more sophisticated, active, and more engaged than ever before. At the same time, the progress of technology enables us to know, captivate and nurture our customers better and better. In today’s digital world, however, nothing replaces the human touch. As smartphones and laptops take over daily interactions, the desire to speak to a human in real life or over the phone is becoming a novelty.

Marketing Automation Strategy: from Insight to Action

Looking for real results from your marketing efforts? Say goodbye to guesswork and hello to the practical power of insights. In our upcoming blog post, we'll show you how to use Eloqua Insights to take the most informed decisions for your campaigns and lead you to better results in the future.

How to populate your Eloqua Lookup Table dynamically

How can you protect and maintain the hygiene and reliability of your database when it’s connected to multiple data entry points in a constantly evolving universe? Cleanse – Normalize – Enrich – Repeat. Oracle Eloqua supports these processes through different functionalities; you can define your data processing rules using a Contact Washing Machine, or you can build a custom program connected to different Data Tools.

Email Marketing Reporting: What are the essential KPIs to track?

Key data plays a major role in optimizing marketing automation performance. An overall understanding of how flexible a KPI is toward an established goal is a fact that can't be ignored. But even with a profound knowledge of the necessity for classic measures, it can still be a very overwhelming process. We have considered specific indicators which are critical in evaluating efficiency and performance.

Leveraging Advanced Intelligence in Marketing Automation Reporting

Nurturing your audiences in the best way possible and delighting them with relevant resources often depend on specific business requirements. One aspect, though, remains ever-influential. When wishing to send the right message, through an adequate number of attempts to reach out, all at just the right time too, it can be challenging to distinguish which contacts are ready to engage more, from those already saturated from having received too many emails.

Marketing Automation Performance: Assess, Understand, Enhance

Marketing automation opens up a wide range of opportunities to delight audiences through more objective, timely data monitoring, collection and analysis. Advanced marketing automation platforms, such as Oracle Eloqua, now allow you to target your users and customers with pinpoint accuracy. You can really reach your contacts at the right time, with the right content, on the right channel. Once you have deployed your campaigns, assessing their performance is critical.