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Eloqua Campaign Production

Events are an essential component of the marketing mix. But don’t take my word for it: a survey conducted by Forrester Research shows that in 2019, B2B marketers allocated, on average, almost 15% of program spending to event marketing, and 55% of respondents said they planned to increase this spending in 2020. From product launches to conferences or tradeshows, events contribute to brand growth, giving companies the chance to spread their message across easier, capture new leads, and...

Digital marketing has become invaluable when it comes to the success of a company. It enables visibility on the market and to potential clients. Gaining exposure implies a broader range of people that may choose a company's products or services. And this generates more revenue. In the last decade, marketing has started to focus heavily on the digital world, with more and more campaigns being deployed in digital formats. Online marketing has become so paramount that any company missing out on a robust digital presence is at a severe competitive disadvantage. Creating and managing digital campaigns is entirely different from traditional marketing, however. Although some foundation concepts still apply, the tools and...

Establishing positive relationships with consumers is one of the most important goals of any reputable brand. The brand-consumer relationship is the driving force at the core of any successful business. By fostering this relationship, brands can make sure that they are perpetually present in the minds of their consumers. On top of that, consumers that feel a connection to their brand are more likely to develop loyalty, making it considerably cheaper to keep a customer than to...

The world we know has changed massively in just a few months only. Companies whose primary sales channel used to be live events are nowadays switching their attention to the online medium, given its similar, if not improved results. Still, putting together a comprehensive action plan for a successful webinar configuration is not a very simple task. Yet, companies rely more and more on this channel. According to ON24, one of the world’s leading webinars platforms, 95% of the marketing and sales specialists agree on webinars being key in their lead generation and marketing efforts, with the potential to generate, on average, 19% of...

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