Top

Eloqua Reporting & Analytics

Today's digital marketers have more tools to reach customers than ever before. Yet, despite the growth and prominence of social media platforms, email remains one of the most personal and powerful ways to reach the target audience. How significant of a role does email marketing play exactly? There are more than 3.9 billion active email users worldwide, which is already half of the global population. Furthermore, US workers receive around 126 emails a day, revealing the great opportunity...

In today's data-driven world, it is crucial to speak the language of our customers' needs, preferences, and interests. Modern marketing technology is fueled by data analysis and reporting, which is instantly making MarTech add-ons real game-changers in terms of improving the way we work. The amount of data we have available can be truly mind-blowing - that is true. Yet, by focusing on each range of options that facilitate fair reporting and proper analysis, you can build...

When it comes to digital marketing campaigns' performance, numerous metrics should be considered to measure a company's development and draw relevant conclusions that help make decisions. These metrics determine the most vital points of a business, cast light on any threats or opportunities, and unveil the source of problems that may hinder progress. By identifying key areas of improvement, measures can be taken to diagnose and ultimately solve any issues, or otherwise to ride the opportunity wave....

Connect with us

Join our social media communities »

Stay in touch

Subscribe to the MarTech Express monthly newsletter »