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MARKETO MARKETING SOFTWARE REVIEW

January 9, 2020

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Marketo Marketing Software Review

Marketo is a publisher of Software as a Service (SaaS) marketing automation systems for B2B companies primarily in the small and midsize business (SMB) market but is also extending into the enterprise sector. The company was founded in 2006 by former executives from B2C marketing provider Epiphany, including Epiphany's president and COO, chief technology officer, and vice president of marketing applications. The trio set out to expand marketing automation in the B2B market with cloud-based marketing...

by agabriel

Marketo Vs. Oracle Eloqua

January 9, 2020

3

Marketo Vs. Oracle Eloqua

Oracle Eloqua - ideal for large enterprises looking for a powerful marketing automation solution Oracle Eloqua allows you to plan, create and implement marketing campaigns across multiple channels. The marketing automation software provides tools to segment and target specific audiences with the most relevant content. You can analyze customer behavior through website analytics and social media monitoring. With Eloqua you can create a marketing calendar for content, promotions, on-boarding, lead nurturing and other campaigns. Create SEO optimized content...

by agabriel

Classic Rookie Mistakes With Eloqua

January 9, 2020

3

Classic Rookie Mistakes with Eloqua

You don’t need to understand how Eloqua works to quickly see what kinds of issues newbies run up against. Makes for good reading if you want to gain some insight about Eloqua Platform (It also suggests where product management could make some improvements…). If we want to integrate with Eloqua we need to consider how another application might “discover” Eloqua objects when it is clear that humans are having trouble finding/managing their own content! 1. Not following the...

by agabriel

ACT-ON SOFTWARE REVIEW

January 9, 2020

3

Act-On Software Review

Founded in 2008 and headquartered in Beaverton, Oregon, Act-On Software is one of the more recent marketing software upstarts. The company released its first beta version in June 2008 and began selling marketing automation software in October of the same year. However, the product release in early 2011 became the flagship product that fueled accelerated company growth. The business idea for Act-On was spawned by founder Raghu Raghavan and Subrah Iyar, the founder of WebEx. The two...

by agabriel

January 8, 2020

2

A recommended approach for developing a digital strategy

Whether you have a strategy or not, at the heart of the Smart Insights approach to improving digital marketing is benchmarking to compare where you are now to where you need to be in the future. We have created a free digital marketing benchmarks download with a series of benchmarks covering overall digital strategy and the tactics like Search, Social media, Email marketing and site/experience design. But what if you're one of the companies that doesn't have a...

by agabriel

Latest Posts

Top 10 Eloqua Privacy Workflow Management Challenges

The power of technology has changed over time, bringing in a significant difference in how modern marketing is applied. The “unprecedented challenges” posed by cybersecurity threats lavish around technological and legal complexities. Businesses are aware of data privacy in a...

July 31, 2020
Top 10 Challenges in Eloqua Platform Administration & How to Enhance Your Governance

When speaking about marketing automation, we’re considering a myriad of complex touchpoints and continuously changing customer journeys – the key for brands to win. Still, the real universal benefit of marketing automation is making activities such as sales enablement, content...

August 24, 2020
Should you handle your Eloqua implementation with a subject matter expert?

Marketing automation has been a no–stranger in revolutionizing the way digital marketing works. Sending thousands of emails manually with limited target accuracy or having your personnel gather, track, and analyze a new marketing campaign’s statistics is no longer the case. You can now let your marketing automation platform do the magic, lay back, and reap the benefits. Oracle Eloqua is...

June 21, 2020
Salesforce – Best CRM Software

Why Salesforce? An all-in-one, cloud-based CRM software for small business Salesforce is a full-featured CRM software for all types of businesses. With Salesforce Small Business Solutions, you can take advantage of all the capabilities Salesforce has to offer with select...

February 13, 2020