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Marketo is a publisher of Software as a Service (SaaS) marketing automation systems for B2B companies primarily in the small and midsize business (SMB) market but is also extending into the enterprise sector. The company was founded in 2006 by former executives from B2C marketing provider Epiphany, including Epiphany's president and COO, chief technology officer, and vice president of marketing applications. The trio set out to expand marketing automation in the B2B market with cloud-based marketing...

Oracle Eloqua - ideal for large enterprises looking for a powerful marketing automation solution Oracle Eloqua allows you to plan, create and implement marketing campaigns across multiple channels. The marketing automation software provides tools to segment and target specific audiences with the most relevant content. You can analyze customer behavior through website analytics and social media monitoring. With Eloqua you can create a marketing calendar for content, promotions, on-boarding, lead nurturing and other campaigns. Create SEO optimized content...

You don’t need to understand how Eloqua works to quickly see what kinds of issues newbies run up against. Makes for good reading if you want to gain some insight about Eloqua Platform (It also suggests where product management could make some improvements…). If we want to integrate with Eloqua we need to consider how another application might “discover” Eloqua objects when it is clear that humans are having trouble finding/managing their own content!   1. Not following the...

Founded in 2008 and headquartered in Beaverton, Oregon, Act-On Software is one of the more recent marketing software upstarts. The company released its first beta version in June 2008 and began selling marketing automation software in October of the same year. However, the product release in early 2011 became the flagship product that fueled accelerated company growth. The business idea for Act-On was spawned by founder Raghu Raghavan and Subrah Iyar, the founder of WebEx. The two...

Whether you have a strategy or not, at the heart of the Smart Insights approach to improving digital marketing is benchmarking to compare where you are now to where you need to be in the future. We have created a free digital marketing benchmarks download with a series of benchmarks covering overall digital strategy and the tactics like Search, Social media, Email marketing and site/experience design. But what if you're one of the companies that doesn't have a...

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