Designing Effective Webinar Workflows with Eloqua Marketing Software
The world we know has changed massively in just a few months only. Companies whose primary sales channel used to be live events, are nowadays switching their attention to the online medium, given its similar, if not improved results. Still, putting together a comprehensive action plan for a successful webinar configuration, is not a very simple task. Yet, companies rely more and more on this channel. According to ON24, one of the world’s leading webinars platforms, 95% of the marketing and sales specialists agree on webinars being key in their lead generation and marketing efforts, with the potential to generate, on average, 19% of...