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The world we know has changed massively in just a few months only. Companies whose primary sales channel used to be live events, are nowadays switching their attention to the online medium, given its similar, if not improved results. Still, putting together a comprehensive action plan for a successful webinar configuration, is not a very simple task. Yet, companies rely more and more on this channel. According to ON24, one of the world’s leading webinars platforms, 95% of the marketing and sales specialists agree on webinars being key in their lead generation and marketing efforts, with the potential to generate, on average, 19% of...

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Why Salesforce? An all-in-one, cloud-based CRM software for small business Salesforce is a full-featured CRM software for all types of businesses. With Salesforce Small Business Solutions, you can take advantage of all the capabilities Salesforce has to offer with select packages designed for small businesses. As an all-in-one software, Salesforce offers everything you need to find and keep customers, close sales and grow your business. Features include contact management, lead generation, opportunity management, sales forecasting, workflow automation, collaboration tools...

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Salesforce Knowledge provides the framework for a knowledge base that can enable your organization to quickly create and easily manage information that you want to share with internal or external users. Regardless of whether your organization has already decided to leverage Salesforce Knowledge, important questions and decisions need to be evaluated prior to embarking on an implantation. Here are ten basic questions that you should review before implementing Salesforce Knowledge. How much control does your organization need...

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Marketing automation originally referred to software developed to automate so-called repetitive tasks and was often seen as a subset of CRM (Customer Relationship Management) enabling marketing divisions to increase efficiency. There is a strong link between marketing automation, content marketing, content management and other platforms. Marketing automation has shifted away from the pure automation aspect to an integrated marketing approach whereby automated workflows, pre-defined scenarios and various customer-driven triggers are set up in a connected and omnichannel...

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With well over 1,000 customers and 60,000 users among 33 countries, Eloqua is a marketing software market share leader. In fact, Eloqua is regarded by many as having created the category for marketing automation software. The company kicked off operations in 1999, released the first version in 2000 and become an early leader for competitors to catch. After becoming the first marketing automation software publisher to go public, Eloqua was acquired by Oracle. Today the Oracle...

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Marketo is a publisher of Software as a Service (SaaS) marketing automation systems for B2B companies primarily in the small and midsize business (SMB) market but is also extending into the enterprise sector. The company was founded in 2006 by former executives from B2C marketing provider Epiphany, including Epiphany's president and COO, chief technology officer, and vice president of marketing applications. The trio set out to expand marketing automation in the B2B market with cloud-based marketing...

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Oracle Eloqua - ideal for large enterprises looking for a powerful marketing automation solution Oracle Eloqua allows you to plan, create and implement marketing campaigns across multiple channels. The marketing automation software provides tools to segment and target specific audiences with the most relevant content. You can analyze customer behavior through website analytics and social media monitoring. With Eloqua you can create a marketing calendar for content, promotions, on-boarding, lead nurturing and other campaigns. Create SEO optimized content...

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You don’t need to understand how Eloqua works to quickly see what kinds of issues newbies run up against. Makes for good reading if you want to gain some insight about Eloqua Platform (It also suggests where product management could make some improvements…). If we want to integrate with Eloqua we need to consider how another application might “discover” Eloqua objects when it is clear that humans are having trouble finding/managing their own content!   1. Not following the...

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Founded in 2008 and headquartered in Beaverton, Oregon, Act-On Software is one of the more recent marketing software upstarts. The company released its first beta version in June 2008 and began selling marketing automation software in October of the same year. However, the product release in early 2011 became the flagship product that fueled accelerated company growth. The business idea for Act-On was spawned by founder Raghu Raghavan and Subrah Iyar, the founder of WebEx. The two...

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Whether you have a strategy or not, at the heart of the Smart Insights approach to improving digital marketing is benchmarking to compare where you are now to where you need to be in the future. We have created a free digital marketing benchmarks download with a series of benchmarks covering overall digital strategy and the tactics like Search, Social media, Email marketing and site/experience design. But what if you're one of the companies that doesn't have a...

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