Eloqua Consulting

We enable enterprises to optimize opportunities through expert Revenue Performance Management. From determining and assessing your revenue drivers to identifying revenue improvement opportunities or delivering new revenue initiatives, we are focused on optimizing top-line growth. Our closed-loop reporting framework brings data collected by marketing and sales together, empowering decision-making based on what drives the greatest RoI.

We can assist you with designing a custom blueprint for your marketing and sales funnel, aiding with the identification of everything from lead matching, routing, and ownership, to defining systematic ways for lead scoring and lead nurturing.

We'll help set-up clear definitions and processes, triggered at the Automation Qualified Lead (AQL) stage to ensure quality doesn't suffer.

Half marketers, half engineers. Our success depends on our ability to help sales reps sell. We'll bridge the gap between marketing and sales with custom, out-of-the-box tools that reveal marketing data for sales intelligence. An agile new sales rep will rise, equipped with all the right sales enablement tools - Eloqua Profiler, Custom Digital Footprint platforms, Prospecting Hubs - with the ability to read prospects' digital body language and simply guide them further.

Mastering the ever-evolving Eloqua technology, our seasoned consultants enable the full technical potential of your marketing automation platform, in consistent alignment with mission-critical business goals. We fine-tune strategy requirements to match existing technical capabilities, ensuring industry best practices.

Making use of a structured approach, we can help you model relevant reporting templates, so your marketing team gets to really focus on actual KPI analysis and productivity optimization. We will assist you in defining an accurate data dictionary for all relevant marketing insights and key performance indicators.

We provide the comprehensive assessment of your Eloqua instance and entire marketing automation stack, to ensure settings are accurately and efficiently executed. We can help you understand if you are fully utilizing your platform's capabilities, and advise on any potential enhancements and optimization.