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Campaign Configuration Tag

Digital marketing has become invaluable when it comes to the success of a company. It enables visibility on the market and to potential clients. Gaining exposure implies a broader range of people that may choose a company's products or services. And this generates more revenue. In the last decade, marketing has started to focus heavily on the digital world, with more and more campaigns being deployed in digital formats. Online marketing has become so paramount that any company missing out on a robust digital presence is at a severe competitive disadvantage. Creating and managing digital campaigns is entirely different from traditional marketing, however. Although some foundation concepts still apply, the tools and...

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