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Data Security Tag

Global visibility over the entire Eloqua database is a privilege not usually granted to any team member. Most often, it is only MarTech platform administrators who have unlimited access and permissions. There are many reasons for this, ranging from security considerations to organizational purposes, to achieve better platform governance through carefully stored, labelled, and structured data usage. But besides platform admins, Eloqua marketers, sales reps, and data analysts contributing to the company marketing automation efforts require specific...

The power of technology has changed over time, bringing in a significant difference in how modern marketing is applied. The "unprecedented challenges" posed by cybersecurity threats lavish around technological and legal complexities. Businesses are aware of data privacy in a way they were not, even just a few years ago. To determine the growing number of issues, we'll take a step back and get a bird's eye view of the major compliance topics impacting enterprise companies: information privacy,...

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