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Eloqua Campaign Production Tag

Digital marketing has become invaluable when it comes to the success of a company. It enables visibility on the market and to potential clients. Gaining exposure implies a broader range of people that may choose a company's products or services. And this generates more revenue. In the last decade, marketing has started to focus heavily on the digital world, with more and more campaigns being deployed in digital formats. Online marketing has become so paramount that any company missing out on a robust digital presence is at a severe competitive disadvantage. Creating and managing digital campaigns is entirely different from traditional marketing, however. Although some foundation concepts still apply, the tools and...

Establishing positive relationships with consumers is one of the most important goals of any reputable brand. The brand-consumer relationship is the driving force at the core of any successful business. By fostering this relationship, brands can make sure that they are perpetually present in the minds of their consumers. On top of that, consumers that feel a connection to their brand are more likely to develop loyalty, making it considerably cheaper to keep a customer than to...

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