Top

Event Tag

Events are an essential component of the marketing mix. But don’t take my word for it: a survey conducted by Forrester Research shows that in 2019, B2B marketers allocated, on average, almost 15% of program spending to event marketing, and 55% of respondents said they planned to increase this spending in 2020. From product launches to conferences or tradeshows, events contribute to brand growth, giving companies the chance to spread their message across easier, capture new leads, and...

Connect with us

Join our social media communities »

Stay in touch

Subscribe to the MarTech Express monthly newsletter »