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July 19, 2023

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Eloqua Reporting

Marketing Automation Strategy: from Insight to Action

Looking for real results from your marketing efforts? Say goodbye to guesswork and hello to the practical power of insights. In our upcoming blog post, we'll show you how to use Eloqua Insights to take the most informed decisions for your campaigns and lead you to better results in the future.

LATEST POSTS

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Email Marketing Reporting: What are the essential KPIs to track?

Key data plays a major role in optimizing marketing automation performance. An overall understanding of how flexible a KPI is toward an established goal is a fact that can't be ignored. But even with a profound knowledge of the necessity for classic measures, it can still be a very overwhelming process. We have considered specific indicators which are critical in evaluating efficiency and performance.

May 19, 2022

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Leveraging Advanced Intelligence in Marketing Automation Reporting

Nurturing your audiences in the best way possible and delighting them with relevant resources often depend on specific business requirements. One aspect, though, remains ever-influential. When wishing to send the right message, through an adequate number of attempts to reach out, all at just the right time too, it can be challenging to distinguish which contacts are ready to engage more, from those already saturated from having received too many emails.

May 16, 2022

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Marketing Automation Performance: Assess, Understand, Enhance

Marketing automation opens up a wide range of opportunities to delight audiences through more objective, timely data monitoring, collection and analysis. Advanced marketing automation platforms, such as Oracle Eloqua, now allow you to target your users and customers with pinpoint accuracy. You can really reach your contacts at the right time, with the right content, on the right channel. Once you have deployed your campaigns, assessing their performance is critical.

May 5, 2022

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Gain extra Insight from your Eloqua Visitor table

How quickly could an Eloqua Insight dashboard be drawn up to depict a full picture of the most recent, best-performing content and our users’ preferences? Which reports should be included in a weekly overview and how could we use this information to make well-informed decisions? In this article, we dive into a set of Eloqua Visitor reports that showcase digital marketing performance. Making use of the Web Visit Analysis and Webpage Activity subject areas, we can access important information.

April 11, 2022

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Hitting The Email Frequency Sweet Spot

Today’s digital marketers have more tools to reach customers than ever before. Yet, despite the growth and prominence of social media platforms, email remains one of the most personal and powerful ways to reach the target audience. How significant of a role does email marketing play exactly? There are more than 3.9 billion active email users worldwide, which is already half of the global population. Furthermore, US workers receive around 126 emails a day.

October 4, 2020

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How Does MarTech Data Facilitate Decision-Making?

In today’s data-driven world, it is crucial to speak the language of our customers’ needs, preferences, and interests. Modern marketing technology is fueled by data analysis and reporting, which is instantly making MarTech add-ons real game-changers in terms of improving the way we work. The amount of data we have available can be truly mind-blowing – that is true. Yet, by focusing on each range of options that facilitate fair reporting and proper analysis, you can build a strong foundation of

September 29, 2020

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